Answer first, win the job
Same-Day Calls
Something broke, someone needs it fixed today, and whoever answers first usually gets the job.
Construction & trades
Construction & Trades Marketing, Paid Per Verified Lead
A slow Tuesday in the trades isn’t an empty calendar. It’s a truck parked in the yard and a crew on the clock with nothing to bill. Our construction and trades marketing is built to close that gap: the website costs you nothing upfront, and neither the site nor the SEO earns us a dollar until people ready to hire start calling, texting or filling out your form. You’ll never get a monthly invoice that shows up whether the phone rang or not.
- No Verified Lead, No SEO Bill
- 90-Day Guarantee, 10-Lead Minimum
- Verified Leads Only
- Hand-Coded For Your Trade
The mismatch
Small Repairs, Big Installs, One Flat Fee?
Trades work doesn’t come in one size.
A diagnostic call brings in a fraction of what a full system replacement or a multi-week build does. Between those sits everything else: a repair here, a quote there, a maintenance visit that turns into a bigger job once someone’s on site. An agency that bills the same retainer every month, in every season, on every kind of job is charging you for a business shaped nothing like yours.
On top of that, the demand itself splits two ways.
One month, one business
Weeks of comparing
Planned Calls
Others are planned: a homeowner gathers three quotes over a couple of weeks before booking anyone.
Cold months · Ground thaws
J F M A M J J A S O N D
Furnace & heating calls · Roofing & exterior work
A website and ranking strategy built for only one of those patterns misses the other half of your business. We build for both, because that’s how trades work gets booked.
Then there’s the calendar. Furnace and heating calls spike hard in the cold months, and roofing and exterior work picks up the moment the ground thaws. A slow site or a stale Google Business Profile costs a trades business more in its busy season than its quiet one, which is the opposite of when most marketing budgets get cut. A content and ranking plan that ignores that rhythm is guessing at when your customers search. One built around it keeps you visible just as the calls start to climb.
A fee that stays flat through all of that can’t fit your business. Ours doesn’t try. No website fee, no retainer: we earn only when a verified call, text or form submission comes in, never for traffic and never for a ranking that doesn’t turn into work.
Find Out If Your Trade Can Rank Where You Work
We’ll size up your local competition and search volume before you commit to anything.
The pricing
Slow Month, Smaller Bill: Pay Per Lead
When the work swings this much, the bill should swing with it.
A phone call bills at the full rate, a text at 80 percent of it, and a form submission at 60 percent. We set that base rate upfront around your own average job value, not a number pulled off a generic rate card. A shop built on thousand-dollar installs and one built on eighty-dollar service calls shouldn’t pay the same for a lead, and under this model they don’t.
100% · Phone call
80% · Text conversation
60% · Form submission
90 days
That structure takes the two biggest risks off the table for a trades owner weighing outside help.
01
Cash Flow
A slow month that produces no leads produces no bill. The cost follows the work, not the calendar.
02
Trust
That’s the guarantee’s job. If we haven’t delivered at least ten verified leads by the end of your guarantee window, you can walk away with no further bill and keep everything we built, from the website to the optimized Google Business Profile and the citations. There’s no website fee going in, so the ranking risk sits with us, not you.
That window never runs shorter than ninety days, and for a seasonal trade we extend it to cover a representative stretch of your demand cycle. A roofing crew’s slow season and a heating company’s busiest three months don’t share a calendar, and counting ninety days that happen to land in your quietest quarter wouldn’t be an honest test.
The screening
Not Every Trades Business Gets A Contract
We don’t sign every trades business that calls us, and that’s deliberate. Before any performance-based contract starts, we screen your market.
That screening decides whether we take the work at all, before it ever decides the price.
When a market comes back strong, we move forward with confidence instead of a hopeful guess.
When it comes back as a stretch, with real potential but a longer road, we tell you so and hold off on a performance contract for now.
And when a market isn’t a fit yet, whether the trade is already packed with well-reviewed competitors or the domain has too little history to build on quickly, we tell you straight rather than take the contract anyway.
A guarantee only means something if we’re honest first about which businesses we can rank.
Market screening · 4 checks
Check one
Your Domain
How old and established your domain already is.
Check two
Your Reviews
The gap between your review count and your top local competitors’.
Check three
Your Competition
How crowded your trade already is in your service area.
Check four
Your Search Volume
How many people search for what you do.
One system
What We Rebuild Once Your Market Qualifies
No more coordinating a web designer, an SEO company and a listings service on your own. Every piece below comes from us.
The Website
We rebuild it from the ground up, hand-coded and specific to your trade instead of dropped into a template.
Google Business Profile
We audit it and optimize it.
Citations And Backlinks
Citations keep your business name, address and phone number consistent across the directories that matter. Backlinks support your rankings.
Call, Text And Form Tracking
We install tracking so every lead gets logged and reviewed, not merely counted.
- Saw your truck
- Searched your name
- Listing, site and reviews agree
- Called
Why Every Piece Has To Match
Picture the homeowner who saw your truck on a job site last month and searches your business by name tonight. Your listing, your site and your reviews all need to say the same thing and point the same way. A gap in any one of them is exactly where a competitor’s listing slides in.
Running it all as one connected system, tracked against call logs and message threads you can review yourself, closes that gap instead of leaving it for you to manage between separate vendors.
See The Full SystemWhere you start
New Domain Or Seasoned Shop? Where To Start
01 · Start here
Website + Google Profile
Flat fee
No page cap · Google Business Profile optimized
Not every trades business is ready for performance-based pricing on day one. A brand-new domain, or a business putting up its first real online presence, usually needs a different starting point.
For one flat fee, you get the same custom, hand-coded site our SEO clients get, with as many pages as your trade needs, plus a full optimization of your Google Business Profile. You get unlimited revisions and thirty days of free support once the site is live. You own it outright the day it goes live.
02 · Then move to
Pay Per Verified Lead
$0 upfront
SEO billed per verified lead
Moving up from 01 · no extra fee
Once that site has some real age and history behind it, the performance-based model becomes a realistic next step.
The foundation is already built, and the rankability screening has real signal to read instead of a blank slate. Either way you end up with the same system, entered from wherever your business stands today.
The proof
We Know A Service Call From An Install
Speed matters more in this industry than in most of the others we work with.
A trades business with gaps in this month’s schedule can’t wait three months for an agency to learn the difference between a service call and a full installation. Every trades project we take on starts with that knowledge in place, so the time goes into your rankings instead of a learning curve.
The same specialization shows in how leads are handled once they start coming in.
Every call
Gets Listened To
Every text thread
Gets Read
Every form submission
Gets Qualified Before It’s Ever Billed
Billed
A spam call, a wrong number or a duplicate isn’t a lead, so it never reaches your invoice.
A same-day emergency and a scheduled estimate request get the identical review. That split shapes how your site and content get built, but every verified lead gets tracked and checked the same careful way before it reaches an invoice.
We only take on five industries on purpose, and construction and trades is one of them.
Staying that narrow means we aren’t relearning your trade’s search patterns on your dime. That knowledge is in place before your first call with us ends.
No Spam Calls On Your Invoice
A real person listens to each call, reads each text and checks each form before anything goes on an invoice.
Go deeper
The Map Pack, Verified Calls And Mobile Sites
Next step
Get A Straight Read On Your Trade’s Market
If a good month still can’t cover the slow ones, that’s the gap this model was built to close. Reach out and we’ll go through your numbers before you commit to anything. It costs nothing to ask, and you’ll get an honest answer either way, usually within the hour.
Questions
Trades Owners Ask About Rates And Seasons
Still have a question?
Same-day replyIt depends on how much room your market has left. Before we sign anything, our screening compares your review count with your top competitors’ and measures how much search volume is left in your service area. If there’s headroom, this fills in what referrals stopped covering as you grew. If there isn’t, we’ll tell you before you ever sign a contract.
Yes. Your window runs at least ninety days, and for a seasonal trade we extend it to cover a representative stretch of your real demand, so it never just counts down through your quietest quarter. A heating company’s busiest three months and a roofing crew’s slowest three don’t line up, and we account for that before your window starts.
Your base rate for calls, texts and form submissions is set individually and tied to your average job value, not a flat industry number. A shop built on large installs and one built on smaller service calls end up with different rates, each matched to what a lead is worth to that business.
In how we build, yes. The lead capture on your site and the content plan behind it are designed around the split between same-day emergencies and planned work that takes days to decide. In billing and verification, no: every lead is reviewed by hand, logged and confirmed before it’s charged, whichever kind it is.
We tell you directly, and the conversation doesn’t end there. A website design project is still open to you with no performance obligation attached, and it becomes the foundation for a move to performance-based pricing once the site has more history behind it.