Zero Upfront, Then Pay Per Lead
Getting started carries no website fee, no setup fee and no monthly retainer. If the system doesn’t produce results, you’re never out of pocket for the ranking work.
Website first, SEO per lead
Local SEO That Bills Only When A Customer Reaches Out
We build and run your whole local SEO system: your website, your Google Business Profile, your citations, and everything else that gets you found. Nothing is due upfront, the website included; you’re billed for the SEO only when a real customer calls, texts, or fills out your form.
If your market qualifies, a 90-day guarantee stands behind it: fewer than 10 verified leads in that window and you walk away with everything we built for you, penalty free.
- 90-Day Results Guarantee
- SEO Billed Only On Verified Leads
- No SEO Setup Fee, No Monthly Retainer
- Same-Day Replies, Usually Within The Hour
Case Study: Our Newest Client’s Results
01 The business
Onsite RV Pump Out
A mobile black- and grey-tank pump-out service for RVs and tiny homes, based in Mission, BC, and covering the Fraser Valley from Hope to Surrey. We built the site, the local SEO foundation, and 13 location-specific service-area pages from scratch.
- 5.0 rating
- Usually same-day
- Upfront pricing
02 The calls
32 Tracked Calls In 28 Days
32 calls · Sep 1–28, 2026 · Month to date
Every call is recorded and reviewed before it counts. We bill only for calls that are real, local, and from someone who wants a pump-out. Robocalls, wrong numbers, and spam don’t make the cut.
Calls by day, Sep 1–28 
13 Business Profile calls from May to Sep 2026, 8 in September 
Call log (numbers blurred for privacy) 
03 The keywords
Ranking For The Exact Words People Search Before They Call
These are real, high-intent local searches, the kind someone types right before picking up the phone. Several earn a click-through rate between 50% and 100%.
Searches that brought visitors to onsitervpumpout.com, from Google Search Console, sorted by clicks
“Amazing flexible pricing! My business has picked up significantly within only a few weeks of my website going live.”
What Changes When You Stop Paying A Retainer
The Whole System, One Company
Your website, Google Business Profile, citations, and tracking all come from one company, with one number to call when something needs attention.
SEO Billed On Performance Alone
Most local SEO agencies charge a setup fee and a monthly retainer whether the work pays off or not. We bill for one thing, and the website isn’t it: real, verified calls, texts, and form submissions from local customers.
We Get Paid When You Get Customers
Our SEO fees arrive only when we produce results, so our incentives point the same direction as yours. As your business grows, we adjust your online presence with it, and support is there whenever something needs changing.
Why Local SEO Only Works As One System
Local SEO isn’t one thing you can buy on its own. It’s a website built to convert, a fully optimized Google Business Profile, citations that confirm where you operate, backlinks that build authority, and a way to prove every lead that comes from it.
Build only some of those pieces and the missing ones hold back the rest. We build and run all of it together, as one connected system.
01 Website Foundation
A site built or rebuilt to rank and convert, not a template with your logo swapped in.
02 Google Business Profile
Audited, optimized, and actively managed, because it’s often the first thing a local customer sees.
03 Citations
Consistent listings across the directories search engines cross-check to confirm where you operate.
04 Backlinks
Page-level and authority-level links that build the trust signals search engines weigh when they rank your site.
05 Lead Tracking
A dedicated number and system that log every call, text, and form, so results are proven, not promised.
06 Ongoing Content
Ranking is a moving target, so the building carries on long after launch day.
What We Handle While You Run Your Business
Local SEO is a lot of small technical decisions that add up. Here’s what’s happening on your site and your Google presence while you’re busy with the work that pays the bills.
On-Page Optimization And Schema Markup
Every page gets its structure, headings, and metadata built for exactly what it needs to rank for. Schema markup goes straight into the code, so search engines, and the AI tools now answering many searches, can read what your business offers, where it operates, and who it serves without guessing.
Local Content, Written From Real Research
Pages are written from research into your market and your industry, not generic category copy with a city name dropped in. Each page carries as much content as it takes to answer what people in your market type into a search bar.
Technical Performance
A slow site loses rankings and visitors before anyone reads a sentence, so speed and Core Web Vitals get optimized during the build, not patched in afterward.
Mobile-First, Not Mobile-Adapted
BrightLocal’s 2026 Consumer Search Behavior study found 73% of local business searches start on a phone, so we build the site for that screen first, then scale it up to desktop.
AI Search Visibility
Structured, well-organized content that answer engines and Google’s AI Overviews can pull from directly, on top of classic search rankings.
E-E-A-T Signals
The experience, expertise, authority, and trust markers search engines weigh when they decide whose site to show first.
Six Services Built Into Every Project
Nothing below is an add-on or a line item for later. All six are part of every local SEO campaign we run, from the first day.
01 Local SEO
Our local SEO services cover what decides whether you show up when someone nearby searches for what you do: your Google Business Profile, your citations, your on-page structure, and the ongoing work that keeps it all current.
02 Online Reputation Management
Reviews and ratings shape a buying decision before you ever get the call. Our online reputation management keeps that conversation working in your favour: we monitor what’s said about your business and help you respond the right way.
03 Conversion Rate Optimization
A website that gets visitors but not calls has a leak somewhere. Our conversion rate optimization finds it (where visitors stall, what’s unclear, what’s missing) and fixes it, so more of your traffic turns into real inquiries.
04 Copywriting
Every sentence on your site either moves a visitor toward calling you or gets in the way. Our copywriting services explain what you do in plain words, answer the questions real customers ask, and close with a clear next step.
05 Blog Writing
Search engines reward sites that keep adding useful information. Our blog writing services keep yours current, with new posts answering what your customers are searching for this month, beyond the pages you launched with.
06 Lead Generation
Rankings and traffic only matter if they turn into work. Our lead generation services tie everything above to one outcome: your phone ringing with people ready to hire you, each one tracked and verified so you can see exactly where it came from.
Timeline
From First Conversation To First Leads
The shape of it
- Market evaluation before anything is proposed
- Build and optimize, then give the algorithm time
- First real movement in 6 to 12 weeks
Every partnership starts with an honest look at your market: your competition, your search volume, and your current online presence. Only then do we propose anything.
If the numbers support it, we build and optimize everything above, then give the algorithm time to catch up. Most qualifying markets see their first real movement within 6 to 12 weeks. After that, we keep building: more content, more authority, more calls.
The Guarantee And The Terms, Stated Plainly
Your website carries no fee, and nothing is paid before the SEO starts.
After that, the SEO is invoiced only when a real customer calls, texts, or submits a form. Never for traffic, never for rankings on their own, never for a promise. And if your market produces fewer than 10 verified leads during the guarantee period (90 days at minimum, longer for seasonal businesses), you can walk away, keep everything we built, and owe nothing further.
Now the terms. Performance partnerships carry a 14-month commitment. Ending one early costs $1,000 a month for up to five months. That fee applies only after the guarantee period, once the guarantee has been met, and it protects work already delivered. Against a system that’s producing leads, it’s a small number.
The full breakdown of how leads are verified, billed, and guaranteed lives on our process page, and the reasoning behind pricing it this way instead of as a retainer is on our difference page.
Qualification
Will It Work In Your Market? We Check First
What the evaluation checks
- Your domain’s current standing
- Your review count against your top competitors
- How competitive your industry and area are
- How many people search for what you do
We don’t take on every business that calls. Before any contract exists, we run your market through our own evaluation, covering each of the checks above.
That evaluation sorts every prospective partner into a clear category, and we only take on the ones we’re confident we can move. If we can’t confidently get you ranked, we’ll tell you so directly instead of taking your business anyway.
Real training sits behind that discipline: certification work through the Digital Marketing Institute, HubSpot Academy, Semrush Academy, and Yoast, plus years spent inside local service businesses, watching work slip away when the phone went quiet. You deal directly with the person who ran your evaluation and builds your system, not an account rep passing your file along.
Read The Full Story Behind Why We Built It This WayThe difference
How This Differs From The Last Agency Pitch
What that means in practice
- Coded By Hand, Never Templated
- Researched For Your Industry And Market
- The Person Who Evaluates Your Market Does The Work
- One Connected System, Not Five Vendors
Plenty of agencies template the design, skip the research, or hand your account to whoever’s free that week. We don’t. Every site we build is coded by hand, every page is researched for its industry and market, and the person who evaluated your market is the person doing the work.
We work with five kinds of local businesses, not every kind. That focus means less time explaining your industry to us and more time building for it. Every website is sized to your market rather than a page count, and every part of your online presence works together instead of being split among five vendors who never talk to each other.
Does Your Business Live Or Die By The Phone?
If it does, there’s a good chance it’s one of these five.
Construction & Trades: home construction, repair, renovation, restoration, and outdoor landscaping, to name a few
Office Services & Advisory: tax filing, legal services, accounting, therapy, and other consultation-based work
Logistics & Response: movers, private drivers, tow trucks, locksmiths, delivery, catering, and other work where speed is the whole service
Healthcare & Wellness: dentists, physiotherapists, chiropractors, and massage therapists, a few of the private healthcare providers we build for
Specialized Services: go-karts, laser tag, gyms, escape rooms, and many other one-of-a-kind businesses that run on leads
Local SEO Questions To Settle Before You Call
Every client on the pay-per-lead plan gets a new custom website, even if you already have one. You don’t pay for that build, upfront or as a cost tacked on later; it’s what your per-lead SEO runs on.
Ads rent visibility for as long as you keep paying. Local SEO builds something you keep: a site and a Google presence that go on ranking after any campaign budget runs out.
Good, that’s a head start. We build on what’s already working and put the effort into the gaps that are costing you calls.
That’s the website-only route: the same custom-built site with your Google Business Profile fully optimized, and no SEO or per-lead billing. It’s a separate service from the pay-per-lead model. If your site later has the age and authority to support ranking, moving into the performance model is a straightforward next step.
No. We’re based in Red Deer, Central Alberta, and work with local service businesses across Canada. The evaluation is the same wherever you are, because what matters is your market and your competition, not our address.
Schema markup is structured information added to your site’s code. It tells search engines exactly what you do, where, and for whom, so nothing is left to guesswork. Every build includes it, and it’s never sold as an upsell.
It depends on your market’s competition and your current standing, which is exactly what the initial evaluation measures. Most qualifying businesses see real movement within 6 to 12 weeks.