An email address collected from a giveaway gets called a lead. So does a visitor who closed the tab eight seconds after landing, and a name and number sitting in a spreadsheet nobody followed up on. None of them turned into a customer, and none should have been billed as if they might.
Lead generation services
Lead Generation Services With Proof Behind Every Charge
Paid for “leads” before and ended up with a spreadsheet of numbers instead of new customers? Our lead generation services are built to fix that. Here, a lead is one specific thing: a call, a text, or a form from someone who wants what you sell, tracked from first contact, checked by hand, and billed only if it holds up. Every lead you pay for is one you can point to.
Qualifying markets also get a 90-day guarantee: if your verified-lead count stays under 10, everything we built stays yours and you owe nothing more.
Verified LeadChecked by hand
The word
The Word “Lead” Covers More Than It Should
Our invoices use the word differently. A lead is a specific, real event: someone called your number, texted it, or filled out a form on your site because they want what you sell. Someone on our end checks it by hand before it’s billed, and if it doesn’t hold up, you don’t pay for it.
A dashboard full of green checkmarks doesn’t answer the only question that matters: did a real customer show up? The rest of this page answers it in plain numbers, not marketing language.
The record
Want To Hear The Call Behind A Charge?
You can, because every project gets its own tracking number, separate from any line your business already uses. Without a dedicated number, there’s no clean way to tell a call this work generated from one that came in some other way, and no way to prove it to you afterward.
That number records every call, logs every text thread, and time-stamps every form submission from start to finish. None of it lives in a black box you have to take our word on. The call, the thread, or the form behind any charge on your invoice is there as it happened, not summarized after the fact.
The same record makes the guarantee below honest to measure. Ten verified leads in ninety days isn’t a figure we estimate at the end of the quarter. It’s a count you could rebuild yourself, one entry at a time.
The rate
Priced By How The Customer Reached You
The rate structure stays the same no matter which part of the system produced the contact, whether it was a search ranking, a review someone read first, or a page we wrote that closed the deal:
We calculate your rate once, before any work begins, against real numbers for your industry and market, not a flat fee that ignores what your services are worth. After that, it stays fixed unless we sit down and talk it through. You pay nothing to set up, not even for the website, and there’s no lead quota, so a slow month means a smaller invoice, not a penalty.
Every lead we bill lands on an itemized monthly invoice showing the date, the time, and which call, text, or form earned the charge. You can flag any line that looks wrong within five business days, before the invoice is final, and we look into every flag ourselves instead of defending the charge by default.
The exact formula behind your rate and the full dispute process are on our process page. This page has a different job: showing why the count behind that invoice is honest in the first place.
The guarantee
A Guarantee Backed By A Count You Can Check
If your market qualifies and your verified leads fall short of 10 in your guarantee window, you’re free to leave with no termination fee and no clawback. Ninety days is the shortest that window runs, and seasonal businesses get a longer one. The website, the Google Business Profile work, and the citations we’ve built all stay yours.
A guarantee like that only means something if the counting behind it is honest, which is why the tracking and verification above exist. We’re not grading our own homework when the window closes. You’ve had access to the same record the whole time: every call, text, and form, dated and logged as it happened.
If you’re wondering where the catch is, look at who pays first: with no website fee and nothing upfront, we carry the cost of being wrong about your market. We only take on businesses we’re confident about, so a client walking away under the guarantee is a loss for us, not a plan. The window isn’t a trial period we hope you forget. It’s a real measuring point, and the record behind it is yours to audit.
The discipline
A Person Checks Every Lead, Every Month
How a lot of agencies do it
Plenty of agencies treat this part as a footnote: a dashboard handed over at the end of the month, a number on a report you’re expected to trust without checking.
How we do it
This isn’t a filter running unattended in the background. A person listens to the call or reads the thread every time, with the same care in your first month as in your twentieth.
That’s deliberate. Automating the review would be cheaper. It would also be how a business ends up paying for a lead that never should have counted.
It also means the rules get explained once, here, instead of on six separate pages with the details drifting apart.
Wherever a contact starts
- A search ranking
- A Google Business Profile view
- A review someone read first
- A page we wrote
Whatever the starting point, the same tracking, review, and billing apply. That consistency earns a page of its own.
The campaign work that earns those contacts in the first place, from the website and Google Business Profile to the citations, backlinks, and content, is covered in full on our complete local SEO system page. This page is the other half, on purpose: the part that turns that work into something you can measure in real conversations and real dollars, not rankings alone.
Next step
Does The Math Work In Your Market? Ask Us
Finding out where your numbers land costs nothing. We’ll study your market, walk you through what a verified call, text, or form would cost in your industry, and tell you honestly whether the math works in your favour before you commit to anything. If it doesn’t, you’ll hear that too, plainly, with no pitch dressed up as advice. Expect a reply the same day, usually within the hour, by phone, text, or form, whichever suits you.
How Leads Get Checked, Counted, And Billed
A robocall, a wrong number, a repeat call from someone who already reached out, or spam sent through your contact form. We filter out anything that isn’t a real person interested in what you do, by hand, before it’s billed, not after.
Clicks and traffic can be bought and never turn into a single conversation. Here you’re billed for the conversation itself: a call, a text, or a form from someone who took a real step toward hiring you. If nobody calls, texts, or fills out a form, there’s no invoice, however much traffic your site pulled in that month.
No. Whether a call starts with a search ranking, a Google Business Profile view, a review someone read first, or a page we wrote, the same tracking, hand review, and billing apply. This page describes that shared layer, not a separate channel competing with the rest of what we build.
Yes. Before any contract exists, we’ll walk you through the tracking dashboard and a sample invoice, so you know exactly what you’re agreeing to without taking anyone’s word for it.
You have 5 business days from the invoice date to flag it. We pull the call recording, text thread, or form and give you a straight answer, not a form letter. After that window the invoice is final, so it’s worth a look as soon as it lands.
It counts. The guarantee is measured on verified leads generated inside the window, not on leads billed and paid by its closing date. In a 90-day window, a call on day 89 counts the same as one on day 3.
Yes. Your rate is calculated against real numbers for your industry and market before we start, not one flat number applied to every client. A high-ticket trade and a low-ticket one shouldn’t pay the same for a lead, and here they don’t.