Local SEO services
What Our Local SEO Services Include, And What They Cost
This is the ranking engine behind everything else we build. Our local SEO services cover your Google Business Profile, the technical and on-page work search engines read directly, your local citations, your local links, and the schema markup that tells search engines and AI tools exactly what you do and where you do it.
The website this work runs on costs you nothing upfront, and none of the SEO is ever billed for traffic or rankings alone. The first SEO bill arrives only after a real customer reaches out by call, text, or form.
The definition
What Local SEO Means Here
What this page covers
- Technical And On-Page Work
- Your Google Business Profile
- Citations And Local Links
- Schema Markup
- Tracking That Shows Whether It’s Working
Ask five marketing companies what “local SEO” means and you’ll likely get five different answers, plus five invoices covering some mix of the same six or seven things. That’s a problem with the term, not with the work.
Here’s what happens more and more when someone in your market searches: instead of ten blue links, they get three map pins and a short answer an AI assistant pulled together from a handful of local business sites. To be one of them, a site has to be built clearly enough for a machine to understand what the business does, where, and for whom. Earning a spot in that answer, or in the map pack above it, is the whole job.
This page covers that job specifically: the technical and on-page work, the Google Business Profile, citations, local links, schema markup, and the tracking that shows whether any of it works. It doesn’t cover the words on your site (that’s our copywriting service), whether a visitor becomes a call once they land (conversion rate optimization), your review profile (online reputation management), or your ongoing blog content and broader lead-generation work.
Those are real, separate parts of what we build. This is the part that decides whether you show up at all.
The guarantee
Ninety Days, Ten Verified Leads, Or You Walk
Either way, everything we built stays yours.
Book a Strategy MeetingStraight answers
Got A Question This Page Missed?
Ask it directly. Expect a straight answer, usually within the hour.
Call or Text (403) 307-0151The scope
From Google Business Profile To Reporting
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01 Google Business Profile Management
Categories, service areas, attributes, photos, posts, and the Q&A section all affect whether you show up in the map pack, and every one of them needs upkeep, not a one-time setup. We manage the profile as an ongoing part of the work, not a box ticked at launch.
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02 Technical And On-Page SEO
Page structure, heading hierarchy, internal links between your service and location pages, and page speed, handled specifically for how a local search engine reads and ranks your site. It’s the layer underneath the design, built for ranking rather than appearance.
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03 Schema Markup
Structured code added directly into your site that states what your business does, where you operate, and what you offer, in a format search engines and AI tools can read without guessing. It’s part of every build, written for your services instead of pulled from a generic template.
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04 Local Citations
Consistent listings on the directories search engines cross-reference to confirm where you operate. We build and correct them in tiers: the major data platforms first, then the directories specific to your industry. A mismatched address or phone number on even a few of them can hold back a ranking that should already be moving.
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05 Local Link Building
Links from real local sources that show you operate in your market: local associations, sponsorships, community organizations, and industry-specific local directories. Never generic backlinks bought in bulk.
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06 Keyword Research And Rank Tracking
How customers search changes with market size and trade. We research how people in your area search for what you do, track your position in the map pack and the organic results over time, and adjust as competitors move.
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07 Reporting That Shows Real Numbers
You see what’s ranking, what moved and why, and how your visibility is trending over time. No dashboard of vanity metrics.
Is Your Market One We Can Rank?
That’s the full scope. Whether your market qualifies is the next question, and the answer costs nothing.
The system
The Foundation The Rest Of The System Sits On
None of this happens in isolation. This is the ranking and visibility engine inside our complete local SEO system, which also covers the words on every page, how well your site turns a visitor into a phone call, and the review profile that shapes trust before anyone dials your number.
Reputation management, conversion rate optimization, copywriting, and ongoing content are their own parts of that system, built alongside this one, not instead of it. If you’re starting from nothing, it usually all gets built together. If you already have some pieces in place, this is the one to get right first, because everything else is built on top of it.
The rate
How Your Per-Lead Rate Is Set
100% Phone call The clearest sign someone’s ready to hire you. Bills at the full rate.
80% Text conversation Bills at 80% of the full rate.
60% Form submission Usually needs more follow-up before it becomes a customer.
This work is what your verified-lead rate is built around, not a separate line charged on top of it. None of the SEO work is billed before a real customer reaches out.
Your rate is set once, before any work begins, and tied to your own market. We run two tests: a discount off what the same call would cost you through Google’s Local Service Ads, and a share of your average job value. You pay whichever number is lower. The job-value test matters most on smaller jobs, where it keeps one lead’s cost from eating an outsized share of what the job is worth. You’ll know the exact figure before you sign anything, and it doesn’t move without a new conversation.
Not every lead is worth the same to your business, so they aren’t billed the same.
Each lead gets a hand review before it reaches an invoice. Nothing is billed automatically.
Invoicing runs monthly, and you have five business days to flag anything you think shouldn’t be on it. There’s no setup fee on the SEO and no minimum number of leads to hit. If a month is slow, you’re billed for what came in and nothing more. The full detail on disputes and contracts is on our process page. The short version: you’re paying for customers, not effort, and the number was never a guess.
See How Disputes and Contracts WorkWhat Would Your Own Rate Be?
It’s set once, before any work begins, and stays put unless we talk it through.
The screening
Strong, On-Target, Stretch, Or Not A Fit
Every market gets checked before we take on the work: your domain’s current standing, how many reviews your top local competitors have built up, the monthly search volume for what you do, and how competitive your trade and area are.
That evaluation sorts every prospective project into Strong, On-Target, Stretch, or Not a Fit, and we only build campaigns for the first two. We decline markets that land anywhere else, because a rate we can’t stand behind isn’t one we’re willing to offer.
Most Strong markets see their first calls within 6 to 10 weeks. On-Target markets typically take 8 to 12. You’ll know which one you’re in before you sign anything, not after. The full evaluation process is on our process page.
The guarantee
What Happens If Ten Leads Don’t Arrive
What stays yours
- The Website Work
- The Optimized Google Business Profile
- Every Citation We Built
- Every Link We Earned
If your market qualifies and fewer than 10 verified leads come in during your guarantee window, you can leave. The window never runs shorter than 90 days, and for seasonal businesses it stretches to cover a representative run of real demand. Every asset stays yours, from the website work and the optimized profile to the citations and the links, and you owe nothing further.
That isn’t a trial period. It’s the core of the arrangement: we carry the risk of ranking your business until the work proves itself, and only then does an SEO bill exist. We can offer it because we’ve already turned down every market we weren’t confident about, long before your first per-lead invoice was possible. Full contract terms are on our process page.
Next step
See Your Category And Rate Before Signing
Every number on this page is the real mechanism behind your rate, not a figure from a generic rate card. Call, text, or send the form below, and we’ll walk through your market with you, tell you honestly which category it falls into, and show you what your own rate would be before anything is billed.
Questions On Map Pack, Citations, And Billing
This service is the ranking and visibility engine underneath your search presence: your Google Business Profile, technical and on-page SEO, citations, local links, and schema markup. Reputation management is its own piece of the system and owns your review strategy, generating and responding to reviews, rather than only tracking how review counts affect your ranking. Lead generation isn’t a separate channel at all. It’s the tracking, verification, and billing layer under every channel, whether a contact begins with a ranking, a review, or a page we wrote. All of it runs under one partnership and the same verified-lead terms, organized as separate areas of focus so nothing gets overlooked.
We audit what you have first. Anything accurate and working stays. Anything inconsistent, outdated, or claimed by the wrong person gets corrected as part of the work, not billed as a separate cleanup project. A full rebuild from zero is rare, and happens only when what’s there is working against you.
No. A phone call, the clearest sign someone’s ready to hire you, bills at the full rate. A text conversation bills at 80% of that rate. A form submission, which usually needs more follow-up before it becomes a customer, bills at 60%. A person reviews every lead before any charge appears.
It’s included. Local search algorithms change several times a year, and a ranking nobody watches can slide back as easily as it climbed. Monitoring, rank tracking, and adjustments continue under the same billing model for as long as you’re generating leads, with no separate maintenance fee.
No. This service sets the technical structure and the strategy for which pages and keywords matter in your market. The writing on those pages is handled by our copywriting service, and ongoing articles by our blog writing service. Each is its own scope of work, run under the same partnership.
No. Your rate is set once, before any work begins, based on your market and your average job value. It stays fixed unless we talk directly about changing it, and it never changes without your agreement.
That’s part of your evaluation before we start, not a surprise later. Competitor review counts and rankings help decide which category your market lands in. A competitive market usually means a longer timeline, not a declined project, as long as there’s real room to close the gap.