Skip to content

(403) 307-0151 contact@surgelocal.ca Located In Red Deer, Alberta

Proudly Serving All Of Canada

Red Deer, Alberta

A web designer's hands on a keyboard in front of a monitor showing a finished website, with the hand-drawn wireframe for it on paper beside the keyboard

Website design

Website Design That Turns Local Searches Into Calls

Our website design service builds custom, hand-coded sites for local service businesses across Canada, with no templates and no shortcuts. Local search optimization goes in with the first line of code, and every page is researched before it’s built.

Google Reviews

  • Honest and reliable
  • Amazing at what they do
  • Can’t recommend them enough

Rather talk it through? Call (403) 307-0151 and you’ll reach the person who would design your site.

Your New Website Design, Delivered to Your Phone in 1 Business Day

Answer six quick questions and we’ll build you a real, working website design, fully optimized and custom to your business and your town. We text you the link the moment it’s live, so you can judge the quality before you decide anything. No obligation, and no payment details needed.

This form needs JavaScript, and yours is switched off. Text or call (403) 307-0151, or email contact@surgelocal.ca with your business name and city, and we’ll build the page from that.

We Text You the Link the Moment Your Website Is Ready

Free · No card · No obligation

Featured review

Carter has been phenomenal. My business has picked up significantly within only a few weeks of his going live with my website.

Martin H Steenblok

Pay one flat fee and your Google Business Profile gets optimized with the build, or nothing upfront and local SEO follows at a set rate per verified lead, with unlimited revisions either way.

Flat FeePaid Once$0UpfrontCompare both options

Three shifts

Three Things Change Once Your Site Works

Local search is the last step before someone picks up the phone. A person searching on their phone for what you do has stopped browsing. They’re close to calling.

  • 73% of local business searches start on a phone, and only 19% on a computer (BrightLocal, 2026).

  • Google found that 76% of people who search on their phone for something nearby visit a business within a day (Think with Google, 2016).

A desk phone and a notepad ready on a small business reception counter

Calls, not clicks

More Searches Turn Into Local Calls

A slow, dated site, or one that’s hard to read on a phone, doesn’t lose the sale somewhere down the line. It loses it in the first few seconds, before a visitor ever reaches your services.

A stopwatch on a dark workbench, timing the first seconds of a page load

First seconds

Better First Impressions

A visitor sizes up your business the moment your site loads, and that first read sticks. A page that loads fast and looks cared for earns the next scroll. One that stalls or looks neglected sends them straight back to the search results, and on to a competitor.

A hand marking up a printed web page with a pencil, planning its structure for search

Built to rank

Visibility Beyond Word Of Mouth

Word of mouth reaches people who already know you. Local search reaches everyone who doesn’t, at the moment they’re looking for what you offer. A site built to rank keeps showing up long after the last referral or social post has faded from view.

Here’s what goes into a site that delivers all three.

Nine inclusions

What’s Included In Every Website

A laptop on a sunlit desk beside a desk phone, ready to build a custom website

Custom WordPress Build

Not a stock theme with your logo swapped in. We design and hand-code every page around your business, your industry, and what your customers search for.

Full On-Page SEO

Page structure, metadata, and schema markup are set up correctly at launch, so search engines understand what you offer and where you offer it.

Local, Original Content

In-depth original writing, researched for your industry and written for each page, that answers what your customers search for and moves them to call. Never generic filler.

Speed & Core Web Vitals

Tuned to load fast on the Core Web Vitals that Google measures directly, because a slow site loses customers before they read a word.

A customer holding a phone on a sunny street, the screen a local business site is built for first

Mobile-First Design

Most of your customers search from a phone, so your site is built to work, and convert, on the smallest screen first.

AI Search Optimization

Structured so your business shows up in AI-generated answers and featured snippets as well as traditional search results.

Conversion-Focused Design

Lead-capture forms, calls to action, and page layout, designed around how your industry’s customers decide. A plumber’s customer decides differently from a lawyer’s.

Trust Signals Built In

Every page is structured to show real expertise and authority to readers and search engines alike. Those signals are there to do a job, not to decorate the page.

Google Business Profile Optimization

On the pay-once option we audit and fully optimize your Google Business Profile as part of the build; on the pay-per-lead option, the same work is part of the local SEO that follows.

Our approach

Research First, Design Second, Every Time

Most agencies cut a corner somewhere.

  • A template with the colours swapped.
  • No real research into how your industry searches.
  • Copy that could belong to any business in your trade.

We build every site the same way. Before a single page gets built, we study your industry: the questions your customers ask, the words they type into Google late at night, and the details that make them call instead of clicking away. That research becomes your site’s structure, its content, and its lead-capture design.

Nothing here comes from a template library. Every page is hand-coded, every design system is built for one business, and every piece works with the rest instead of getting bolted on later.

A research desk covered in sticky notes, printed competitor pages and hand-drawn page layouts before any design work starts

Six steps

Six Steps From First Call To A Live Website

  1. A business owner on a consultation call at the kitchen table, taking notes

    Free Consultation Call

    We learn about your business, your goals, and your design preferences, then walk you through the two ways to work with us.

  2. A short intake form and a pen on a clean desk

    Intake & Setup (1 Day)

    A short intake form covers everything we need. You register your domain and hosting in your own name, so both are yours from the first day.

  3. A magnifying glass resting on printed Google Business Profile pages

    Google Business Profile Audit

    We review your current Google listing and send you the optimization plan to approve before anything goes live.

  4. Hands typing on a laptop under a desk lamp, hand-coding a website

    Design & Build

    Your homepage comes first. Once you approve its direction, every remaining page is built the same way: hand-coded, researched, and written to convert.

  5. Morning light through the open door of a local business on launch day

    Launch

    Your site goes live, and full ownership goes with it. The domain, the hosting, and the admin credentials are yours.

  6. A phone and a cup of coffee on a sunny windowsill, ready for a support call

    30 Days Of Free Support

    Changes, additions, technical troubleshooting: anything you need in the first month after launch is included at no extra cost.

The work

Live Websites You Can Click Through Yourself

These aren’t mockups or a gallery of screenshots. They’re complete, working websites, so open one and click through it the way that business’s customers would.

02

Foothills Electrical Co.

An electrical contracting company in Calgary, Alberta.

Visit the Live Site (opens in a new tab)
The Foothills Electrical Co. home page: the headline "A Written Quote Before We Touch a Tool" over a service van on a snowy Calgary street, with a licence and insurance panel

03

Blackmud Creek Chiropractic

A chiropractic and wellness clinic in southeast Edmonton, Alberta.

Visit the Live Site (opens in a new tab)
The Blackmud Creek Chiropractic home page: the headline "Same-Day Care For A Bad Back, Whiplash, Or A Sports Injury" over a chiropractor treating a patient, with a phone button and a free consult button

Your Google Business Profile Gets Optimized Either Way

You can get the same site one of two ways.

A customer checking a local business on their phone at a shop counter
The Pay-Once Option

Website + Google Profile

Flat Fee

One-TimeNothing billed after launch

If you want the website and your Google Business Profile optimized with no ongoing SEO, it’s one flat fee, set on your consultation call.

Custom Website
No page cap
Google Business Profile
Optimized with the build
Local SEO
Not included
After Launch
Yours outright

Room to growAdd the per-lead local SEO later, with no extra fee.

A laptop showing a recorded call beside a phone with a text thread, each lead checked by hand
The $0 Upfront Option

Website + Local SEO

$0

UpfrontThen SEO billed per verified lead

If you’d rather have local SEO working the site after launch, you pay nothing upfront for the build, and the SEO is billed only per verified lead.

Custom Website
No page cap
Google Business Profile
Optimized through the SEO
Local SEO
Per verified lead
After Launch
Yours outright

The guaranteeIf that SEO brings in fewer than 10 verified leads in a guarantee window of at least 90 days, you can walk away owing nothing more and keep the site and everything built for it, so the risk stays with us.

Neither option caps your pages, and both come with unlimited revisions and 30 days of post-launch support.

Included in every build

Fully Optimized, Whichever Option You Pick

  • Locally Optimized Content
  • Schema Markup Embedded
  • In-Depth Original Content On Every Page
  • Speed Optimized
  • Mobile Optimized
  • Full On-Page Local SEO
  • AI Search Optimized
  • Unlimited Revisions
  • 30 Days Of Free Support
  • No Page Cap
  • Google Business Profile Audit And Optimization

No catch

What You Can Hold Us To

  • You’re never stuck with a design you don’t like. Revisions stay unlimited until you’re happy with the result, not until you’ve used up a fixed number of rounds.

  • After launch, you get 30 days of free support covering changes, additions, removals, and technical troubleshooting. From launch day the site is yours outright, with the domain and hosting in your name instead of ours.

  • No hidden fees and no surprise invoice after launch. The price you’re quoted is the price you pay.

Explore the detail

Explore Our Website Design Services

Custom Website Design

Hand-coded pages researched for your business, with nothing pulled from a template. Unlimited revisions and 30 days of free support.

Website Designer

Work directly with the person who designs and codes your site. No account manager, no queue.

Website Redesign

Rebuild what’s holding your site back while your rankings and history stay intact.

SEO Web Design

SEO structure planned at the blueprint stage, never patched on after launch.

Mobile Web Design

Layouts tested on real phones, not shrunk down from a desktop design.

Website Optimization

After launch, we track how real visitors use your site and adjust layouts and calls to action on data, not guesswork.

Website Copywriting

Copy for your home, service, and about pages, researched for your industry and included in every project.

An electrician at work inside a framed house on a job site
Carter Maloff, founder of Surge Local, seated with his hands clasped

From Job Sites To Websites

Carter was an electrician before he built websites. Working beside roofers, HVAC techs, and other tradespeople, he saw the same thing on every job site: the busiest businesses weren’t always doing better work. They were getting more calls.

Every site here is built to solve that problem. Carter has technical training through the Digital Marketing Institute, HubSpot Academy, Yoast, and Semrush, but the more useful background is time spent on job sites where a slow week came straight from a phone that didn’t ring.

Read the Full Story on Our About Page

Next step

Find Out What A Site Built For You Looks Like

Book a free consultation, or call (403) 307-0151. We usually reply the same day, often within the hour.

Web Design FAQs: Timing, Ownership, Revisions

Revisions are unlimited until you’re happy with the result. There’s no cap on rounds and no charge for changes during the build.

It depends on how much of your business the site has to cover. With no page cap there’s no single timeline to publish, so we talk through yours on the consultation call. Your homepage is built and approved first, so you’ll see real progress well before the last page is built, whichever option you choose.

Yes. Your domain and hosting are registered in your name from the start, and you get full admin access. When the 30-day support window ends, the site is entirely yours to keep, update, or hand to someone else.

Not on the pay-once option: the build is a one-time project with 30 days of free support built in, and nothing follows it. The performance-based option has no website fee, but the local SEO that comes with it runs on a 14-month commitment, billed per verified lead, with every term spelled out on our process page and in writing before you sign.

Only what you choose. Ongoing help is available separately if you want it, but the website itself is complete and yours either way.

No. The pay-once option is the website plus Google Business Profile optimization, with no local SEO attached. Local SEO only comes into it if you choose the other route: the same site with no website fee, followed by our pay-on-performance local SEO program, billed per verified lead.

No. The site gets as many pages as your services and service area call for, and the terms don’t move: one flat fee, or per-lead billing with nothing upfront. Bring your list of services and towns to the consultation call, and we’ll plan the pages around it.

Work With Us (opens in a new tab) Call Text
30 min · Google MeetBook a strategy call