A “redesign” that’s really a rebuild
Search engines hit the same dead ends, and they treat the new site like any other site with no history behind it: unproven until it earns that trust all over again.
Website redesign
Website Redesign That Keeps What Your Site Already Earned
Every website has an address, and not the kind with a street name. It’s the one search engines have spent years learning to trust, and the one a customer’s old bookmark still points to. Wipe the site and rebuild from nothing, and that trust resets with it. A website redesign done properly does the opposite: it keeps the address and the history behind it, and replaces only what’s holding your business back.
Keep The AddressNothing gets removed by default
A redesign runs on the same standard as every project here: unlimited revisions until you’re happy and 30 days of free support once the new site is live.
The signs
When Patching Your Site Stops Being Enough
Fixing one slow page or a broken contact form is a repair. A redesign is for something bigger: the point where the site itself has become the problem, not one piece of it.
A few signs it’s time
- The design hasn’t changed since the site first went up, however many years ago that was.
- It doesn’t resize properly on a phone, even though most of your customers search on one.
- It takes several seconds to load, so people leave before they see what you offer.
- It doesn’t show up when someone nearby searches for exactly what you do, however good the work behind it is.
- It runs on a platform that makes a small update feel like its own project: a drag-and-drop builder, or a theme customized once and never touched again.
- It still lists services you stopped offering years ago and says nothing about what pays the bills now.
None of that means you’ve fallen behind. It’s what normally happens when a business keeps growing and its website doesn’t.
The difference
Start Over, And Search Engines Start Over Too
Some agencies say “redesign” and mean a brand-new build: a new site, a new structure, and a new set of page addresses that quietly break every link pointing to the old ones. A customer taps a saved link and lands on an error page.
How we treat a redesign
We run a redesign as its own project, and its first step is an audit of what’s already there. We review every page on your current site and match it to its replacement before anything goes live, so a link that worked last month still works today.
Here’s the mechanism in plain terms. If a page ranks for a search today and then reappears at a new address with nothing pointing to it, it drops out of that ranking until search engines find the replacement, if they find it at all. Redirect mapping keeps that from happening.
Content gets the same treatment. A blog post, a service page, or a review that’s already doing its job doesn’t get deleted for being old; it gets carried forward and improved. What isn’t working gets replaced with a page built to the same standard as any new one here: researched for your industry, written to convert, and structured the way search engines and AI-generated answers read a page.
Book a free consultation, and we’ll start with an honest audit of what you already have.
The scope
Audit To Relaunch: What A Redesign Includes
Every redesign covers the same ground, however many pages your current site has:
01 A Full Site Audit
We review every existing page for what it ranks for, what it says, and whether it’s worth keeping, rewriting, or retiring. Nothing gets removed by default.
02 Redirect Mapping
We match every old page address to its replacement before launch, so rankings and inbound links carry over instead of breaking.
03 Platform Migration, If You Need It
On a builder tool, an old theme, or a platform you don’t fully control? Moving to a proper WordPress build is part of the project, not a separate cost you’re quoted later.
04 A Rebuilt, Hand-Coded Site
Once the audit is done, we rebuild every page to the same standard as a brand-new site: custom-coded, mobile-first, and optimized for speed and for how people search now.
05 Content Carried Forward, Not Wiped
What’s already working gets kept and improved. What isn’t gets replaced with locally researched, conversion-focused writing.
06 Reviews And Trust Signals, Preserved
Testimonials, review counts, and anything else your current site uses to build trust come with you into the new design instead of staying behind with the old one.
07 Your Google Business Profile, Optimized
It comes with a flat-fee redesign, and on the pay-per-lead option it’s handled as part of the local SEO.
What stays, in plain terms: your domain, your Google Business Profile and its reviews, your phone number, and whatever content and rankings are already doing their job.
What gets rebuilt: the design, the code behind it, the mobile experience, the page speed, and the on-page SEO structure underneath it all.
The process
Two Extra Steps Before Any New Page Goes Live
The build follows our full website design process, with two steps added at the front: the site audit and the redirect map. Both are finished, and you’ve seen both, before the build starts.
Your current site keeps running while we build and test the new one on its own private staging link, so you can review real pages before anyone else sees them. Nothing goes live until it’s ready to replace what’s there, so your business is never left without a working website. Once you approve the new site, the switch happens in one move: the old version comes down as the new one goes up.
If a platform migration is part of the project, we schedule it alongside the build instead of tacking it on at the end.
The pricing
Same Two Options As A New Build
A redesign costs what a new build costs: the same flat fee with your Google Business Profile optimized, or nothing upfront, with local SEO paid per verified lead from relaunch on. It isn’t treated as a separate, marked-up category:
Your Quote Is Set Before The Audit Starts
No hidden fees and no marked-up redesign category.
After launch
Unlimited Revisions And 30 Days Of Support
Every redesign carries the same standard as a new build: unlimited revisions until you’re happy with the result, and 30 days of free support after launch for changes, fixes, and anything else you need.
Unlimited
Revisions Until You’re Happy
30 days
Free Support After Launch
Launch Day
Ownership Passes To You
From that moment the rebuilt site belongs to you, not to us. And if your current site runs on a platform that’s been holding your domain instead of letting you control it, part of this project is putting that domain fully in your name, the same as with any new site.
No hidden fees. The price you’re quoted before the audit starts is the price you pay.
The fit
Is A Redesign The Right Call For You?
It usually is if any of these sound familiar:
- You built the site yourself years ago, and it hasn’t kept up with how the business has grown.
- An agency built it, went quiet after launch, and you’ve had no one to call about it since.
- You rebranded with a new name, a new focus, or a new set of services, and the website never caught up.
- You know the site is costing you customers, but redoing it from scratch has felt like too much to take on right now.
None of that requires starting over. It takes an honest look at what’s already there and a plan for what replaces it, backed by the same certifications and process behind every project. Our About page covers the background behind that process.
Next step
Give Your Best Pages A Better Site
The parts of your site that already work don’t need to be torn down and rebuilt from nothing. They need a better site around them. Book a free consultation or call (403) 307-0151, and we’ll reply the same day, usually within the hour.
Rankings, Domains, Downtime: Redesign FAQs
Not if it’s planned properly. We map every page on your current site to its replacement before anything goes live, so the links and rankings you’ve earned carry forward instead of resetting to zero.
We review it page by page. Anything that already ranks well or represents your business accurately moves into the new build and gets improved. Anything outdated or no longer relevant gets replaced with content researched for your industry and written to convert.
Yes. Every redesign is rebuilt on WordPress, whatever platform your current site runs on now. We handle the migration as part of the project, so there’s nothing for you to sort out first.
No. Your domain stays exactly as it is. Keeping the same address is a big part of why a redesign protects your existing rankings instead of resetting them.
No. We build and test the new site separately from your live one, so customers keep reaching your current site right up until the new version is ready to take its place.
A brand-new build starts with a blank page. A redesign starts with an audit of what you already have, keeps whatever works, and replaces what doesn’t. The price and process follow the same standard either way; only the starting point changes.
Yes. Your Google Business Profile and every review on it stay exactly as they are. A redesign changes the website, not your listing or the reputation you’ve built on it.
No. The price is set per project, never per page, and both options cover every page you have. Forty pages cost what four do, so a big, tired site is no reason to wait.
Yes, and it’s common. We’ll take on a site no matter who built it or how long it’s gone without maintenance. It starts with the same audit every redesign starts with.